Managing Sustainable Stakeholder Relationships by Linda O'Riordan

Author:Linda O'Riordan
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

General underlying principles:

 • Attempt to achieve ‘scientific’ results via:

  – Systematic approach

  – Critical evaluation

  – Ethical behaviour

Choice of approach which most optimally produces:

 • Trustworthy results, i.e. via reliable and valid data

 • Robust conclusions

  – Consider contextual challenges and other factors that require specific attention

  – Identify via an evaluation of the pros and cons the most optimal methodology

=>The research problem must dictate the approach and strategy (Yin, 2003)

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